SANDRA D’S BRIDAL BOUTIQUE | About us
Learn more about Sandra D’s Bridal! As one of the Best Bridal Shops in Wisconsin, we’ll help you find the perfect wedding dress & tux rentals.
Since 1989, Sandra D’s Bridal Boutique has helped brides and grooms create the wedding of their dreams. The boutique began providing dresses for all aspects of weddings, prom, or special events. Later on, the boutique added men’s formal wear and became truly a full-service boutique. Throughout the stores’ history, alterations have been offered by Sandra, the owner. We strive to provide you the friendly, personal service for that “boutique experience” you deserve.
Sandra always dreamed of owning her own business one day and in June of 1989, she opened the doors of Sandra D’s Bridal Boutique. She hoped to fill a need for a full-service bridal boutique in the Watertown area and 30 years later, she feels she has. At a very young age, her mother gave her the gift of sewing. Early on, she began doing alterations for friends and family and in 1985 earned an Associate Degree in Clothing and Textiles. Sandra enjoys connecting with her customers during the fitting process. “I love hearing the stories from each bride about her wedding plans – each one is different and exciting!”
Weddings have evolved in the past 30 years and Sandra now sees the desire for brides to experience a “boutique experience”. “We want to provide a memorable experience for such an important time in their lives.”
When Sandra isn’t busy being hands-on at Sandra D’s Bridal Boutique, you will find her spending time with her husband, volunteering at events in the community or working on creating new events for the downtown as part of the Main St. Program.
What is your favorite style/designer? I like the lines of the fit and flare style. I also like the switch to gowns with straps as it allows for details on the back to be featured.
What do you like about working in a bridal store? I look forward to attending the National Bridal Market in Chicago each year to see what new and exciting things we can bring back and share with our customers.
I love what I do and I enjoy helping people find their perfect style and then being able to make it their own through the alterations process is very rewarding!
Susan has been on the Sandra D’s Bridal Boutique team since 2005. She loves being a stylist because she likes hearing where brides are from and what their wedding day is going to be like. When Susan isn’t at the boutique, you’ll find her reading and walking her dogs.
Emily became a stylist at Sandra D’s Bridal Boutique in 2012. Her favorite part about working at the boutique is educating and connecting with brides, rather than just selling them a dress. She also loves attending bridal conferences to learn about upcoming trends in the wedding industry. When Emily’s not dreaming about weddings, you’ll find her spending time with family and friends and traveling.
Audrey joined the team in 2018 and fell in love with all things wedding. She enjoys being a stylist at Sandra D’s Bridal Boutique because she likes seeing brides, bridesmaids, and mothers’ reactions when they find the dress of their dreams. When she’s not working at the boutique, she enjoys spending time outdoors and shopping with friends.
“I bought my dress & received my alterations at Sandra D’s. Their customer service goes above and beyond through the whole process. I was always very comfortable and they always answered all of my questions. Her prices are more than reasonable, especially for the alterations. I would highly recommend her to anyone.”
“Sandy and team are amazing. Emily helped me find my dress and was so fun to work with. I gave her what I was looking for and a budget and she pulled so many options. It was hard to pick. But I found the dress that I fell in love with! We got our bridesmaids dresses from Sandra D’s as well. They were originally Alfred Angelo dresses, and when Alfred Angelo closed, Sandy was so accommodating and helped us find different dresses for the bridesmaid.
She kept in constant contact with me, updating me on the status of the dresses and made sure we would have them in time for any alterations before the wedding. The bridesmaids loved their dresses. We also rented a couple suits. They were great, and Sandy was able to make some last minute sizing changes as well, which was awesome.
I would highly recommend Sandra D’s to anyone looking for wedding or bridesmaids dresses, or looking to rent suits. Everyone there is a pleasure to work with and Sandy does an amazing job altering and making sure the dress fits perfectly.”