In a yard somewhere in the world a little girl is twirling around in circles wearing a flowing summer dress. As she picks up speed with the wind she creates a full circle with the skirt. She is most likely giggling and feeling like a princess, and in this moment, she is. Through the years there is little else that still makes you feel that carefree and beautiful, that is until you get married! Gathering a group of your closest friends and your mom to find the perfect wedding dress is not just a rite of passage but a feeling you can’t quite put into words. You might not be drawn to a wedding gown on a hanger but sometimes those dresses become “the one” when you try it on. 


If the Coronavirus pandemic of 2020 has taught us anything as a society, it’s that we are fragile beings vulnerable to chaos and unsettling changes. Luckily we have a strong community of independent business owners here in Watertown and I am grateful for their support. We help each other by sharing our strengths and collaborating. The silver lining in all of this is that the human race learned to connect on a new level and not to take anything for granted, especially experiences. 


At Sandra D’s Bridal Boutique you’ll find it’s about the experience as soon as you step through our doors. We are able to provide a more personal, boutique experience to our customers. I’m blessed with three amazing stylists who love what they do and it shows. I am not only the owner but the seamstress which keeps me busy, but it’s a labor of love and I can’t imagine my life without it. I love my job!


I started my bridal business from scratch in June of 1989. As a seamstress, I was already doing bridal alterations for friends and family and discovered a real need in the Watertown area for a bridal store. My Associate Degree in Clothing & Textiles, along with my other work experiences, provided me the tools to open my doors and I haven’t looked back since. 


Finding a bridal gown is one of the best parts of planning a wedding and I take that seriously. My goal is to provide the personal service that each guest deserves. We look forward to celebrating every bride and helping them on their journey of planning. I encourage everyone to visit my boutique to view our selection of gowns and other services including suit and tuxedo rental. We are here to help you find your dream dress! By far the most rewarding part for me is seeing the joy when one of our beautiful brides-to-be finds the perfect dress and knows it’s “the one.” You can see it in their eyes and oftentimes it’s an emotional experience. 


Although you might be tempted to purchase a dress online, it’s really a buyer beware situation, a purchase that important should be done in a boutique with personalized services and quality choices. The quality of online gown purchases can be sub-par both in fabrics used as well as construction. We strive to provide quality merchandise and professional service, likewise, we pride ourselves on being competitive to other brick and mortar bridal stores. We live off word-of-mouth and our referral business speaks for itself. 


If you’re a bride-to-be you know how important dress shopping is and finding the perfect gown that incorporates your own unique style is a feeling you’ll never get back. Make it an experience to remember! Here are some tips to get the most out of your experience.

  • Call ahead and make your appointment.
  • Come prepared with a budget in mind. 
  • Be open to different styles you might not have originally pictured, who knows, it could be “the one”
  • Remember, bridal sizing means your gown’s number will often be one to two sizes higher than what you wear in your regular clothes.
  • Bring along a supportive, honest entourage and a positive attitude. 
  • Wear the proper nude-colored undergarments so they don’t distract against the gown. 
  • Don’t wait until the last minute to shop for your dress, give yourself plenty of time for alterations so your dress fits like a glove on the big day. 
  • Look at the gown from all angles so you are confident with the way it looks. 
  • CELEBRATE by getting brunch and bubbly after gown shopping (ask us for recommendations).

Wedding gown shopping is a once-in-a-lifetime experience filled with emotions, and can be a fun bonding experience with your closest entourage before the big day! At Sandra D’s Bridal Boutique we don’t take this lightly and strive to add to your experience by making it as memorable as possible. Say yes to the dress! Make an appointment today and get ready to start twirling again!