SANDRA D’S BRIDAL BOUTIQUE | About us


Since 1989, Sandra D’s Bridal Boutique has helped brides and grooms create the wedding of their dreams. The boutique began providing dresses for all aspects of weddings, prom, or special events. Later on, the boutique added men’s formal wear and became truly a full-service boutique. Throughout the stores’ history, alterations have been offered by Sandra, the owner. We strive to provide you the friendly, personal service for that “boutique experience” you deserve.

Sandra Budewitz

Sandra always dreamed of owning her own business one day and in June of 1989, she opened the doors of Sandra D’s Bridal Boutique. She hoped to fill a need for a full-service bridal boutique in the Watertown area and 30 years later, she feels she has. At a very young age, her mother gave her the gift of sewing. Early on, she began doing alterations for friends and family and in 1985 earned an Associate Degree in Clothing and Textiles. Sandra enjoys connecting with her customers during the fitting process. “I love hearing the stories from each bride about her wedding plans – each one is different and exciting!”

Weddings have evolved in the past 30 years and Sandra now sees the desire for brides to experience a “boutique experience”. “We want to provide a memorable experience for such an important time in their lives.”
When Sandra isn’t busy being hands-on at Sandra D’s Bridal Boutique, you will find her spending time with her husband, volunteering at events in the community or working on creating new events for the downtown as part of the Main St. Program.

What is your favorite style/designer? I like the lines of the fit and flare style. I also like the switch to gowns with straps as it allows for details on the back to be featured.

What do you like about working in a bridal store? I look forward to attending the National Bridal Market in Chicago each year to see what new and exciting things we can bring back and share with our customers.

I love what I do and I enjoy helping people find their perfect style and then being able to make it their own through the alterations process is very rewarding!

 

Emily Boyd

Emily became a stylist at Sandra D’s Bridal Boutique in 2012. Her favorite part about working at the boutique is educating and connecting with brides, rather than just selling them a dress. She also loves attending bridal conferences to learn about upcoming trends in the wedding industry. When Emily’s not dreaming about weddings, you’ll find her spending time with family and friends and traveling.

Audrey Boyd

Audrey joined the team in 2018 and fell in love with all things wedding. She enjoys being a stylist at Sandra D’s Bridal Boutique because she likes seeing brides, bridesmaids, and mothers’ reactions when they find the dress of their dreams. When she’s not working at the boutique, she enjoys spending time outdoors and shopping with friends.

Susan Budewitz

Susan has been on the Sandra D’s Bridal Boutique team since 2005. She loves being a stylist because she likes hearing where brides are from and what their wedding day is going to be like. When Susan isn’t at the boutique, you’ll  find her reading and walking her dogs.

Reviews

Sandra D's Bridal Boutique
4.9
Based on 42 reviews
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Miranda Frazier
Miranda Frazier
2020-09-10T16:31:06+0000
we rented out a rux for my husband for our wedding and Sandra D assisted with alterations to my wedding dress! amazing... service and kind people!! highly recommend!!! Thank you!!read more
Erin Marie
Erin Marie
2020-06-03T16:01:35+0000
I highly recommend Sandra D's for any of your formal wear needs. My husband and I were married this May and due to... Covid had to cancel our big celebration. I emailed Sandra and she was still able to get us a suit even though they were closed. She was quick to answer any questions, knowledgeable, and very kind to us during a difficult and crazy time. Shopping local is important and this is a great business to support!read more
Linda Kraemer
Linda Kraemer
2020-05-01T00:47:25+0000
Wasn't even sure if I really wanted a wedding dress for our private ceremony earlier this year, but Sandi was so... helpful and had such beautiful options! Amazing customer service with very little time to work with and even made renting a tux pain free! So happy we decided to go through Sandra D's!read more
Susanne Bradow
Susanne Bradow
2020-03-20T13:13:56+0000
Love this place! Selection is wonderful and the prices are great. The people that work here are what really make this... place extra awesome! So helpful and always greet me with a smile. Watertown is blessed to have this fine store that often supports and gives so much back to our downtown and our entire community. #smallbusinessstrong #shoplocal #communityread more
Kassidy Wright
Kassidy Wright
2020-02-15T02:14:34+0000
We love Sandra D’s! Professional customer service and knowledgeable staff make for a positive dress and tux shopping... experience every time!read more
RaeAnn Gray
RaeAnn Gray
2019-12-01T15:05:54+0000
I can not talk enough about Sandy and her professional, loving and caring assistance she gave to a bride to be and her... family yesterday. We had started the day at what I would call, “ BIG BOX STORE FOR BRIDES TO BE.” Not a good experience with the assistant and just the atmosphere was just too much. Having worked in the medical field for 30 years and prior to that retail...the things said to the bride to be was NOT ACCEPTABLE! No matter how much one has to cater to a bride’s needs...it’s her dress for a very special day. My suggestion to go to Sandra Ds was accepted and I had the feeling that Sandy would be a great fit for Holly. I AM HAPPY TO SAY...SHE SAID YES TO THE DRESS AT SANDRA D’s! Sandy was so accommodating...with my last minute call to her for help...and then just embraced Holly’s needs and made her feel like the special bride she deserved. I have known Sandy for over 30 years. We met at Madison College. So this long review is to tell ANYONE looking for a dress for that special day...SANDRA Ds BRIDAL BOUTIQUE is the place to go...nix the “big box store” for the special day you are shopping for. Just not worth your time when you can get the TLC from this wonderful small business. Thanks Sandy and Emily 💗💗💗💗💗read more
Mary Diels
Mary Diels
2019-12-01T01:08:39+0000
Extremely friendly. Took personal care of the bride to be from beginning to end. It was a cute shop, and had a nice... variety of dresses in which to choose from. They really made you feel welcome.read more
Rochelle Synowicz
Rochelle Synowicz
2019-10-08T16:34:18+0000
We got all of our wedding party attire here and it was such a pleasant experience. My wedding dress alterarions were... also done here and I felt so comfortable working with them! highly recommend! thank you!!read more
Lauren Hoeck
Lauren Hoeck
2019-10-07T12:45:22+0000
Reasonable prices and very helpful. we got MOB, MOG, bridesmaids and wedding dress there as well as suits! No issues!... Great to work with!read more
Laura Joswick
Laura Joswick
2019-08-13T18:33:04+0000
Great staff & selection! Highly recommend.
Brittany Walling
Brittany Walling
2018-11-03T20:32:59+0000
She let me bring in a dress from another store and worked her magic on it. The top was way to large and the back was so... heavy it didn’t sit right. I was blown away how perfect her alterations were. We got our tux’s for our wedding from here as well and everything was very easy! Would recommend them to anyone. Photo Credit: Shinkay Snapshotsread more
Amber Riedl
Amber Riedl
2018-10-23T01:59:33+0000
Sandra D’s was such a joy to work with!! I absolutely loved my dress, but felt a little uncomfortable in certain... areas. Sandra made the alterations to do a French bustle, added fall-off-the-shoulder straps, & took it in, in just the right spots, that I felt so beautiful on my wedding day. Thank you!!read more
Ashley Miller
Ashley Miller
2018-07-01T08:19:20+0000
Sandra did an amazing job altering my quite large wedding dress and the price was very reasonable. Also, we rented... suites here for our wedding. They all fit the guys perfectly and were a great price as well.read more
Alyssa Marie Webb
Alyssa Marie Webb
2018-06-14T05:13:54+0000
Caitlin Vohen
Caitlin Vohen
2018-04-17T19:20:33+0000
I loved my prom dress when I got it! Amazing customer service and always beautiful dresses. I also love how they only... sell one dress per school so another girl wouldn’t have the same dress.read more
Becky Dorn Stockhus
Becky Dorn Stockhus
2018-03-14T16:14:47+0000
Shannon Morris Christian
Shannon Morris Christian
2018-03-14T13:59:28+0000
A friend was dreading going prom dress shopping with her daughter and was going to go to Waukesha this past Saturday. ... I told her to try your store first as I had just seen a post on the most beautiful dress. She took her daughter and without me even telling her which dress, they chose it. She couldn't thank me enough for recommending your store. For someone like her who hates shopping, she said she had the best experience. I knew that would be the case. Thank you!read more
Alexis Taylor
Alexis Taylor
2018-01-15T20:43:13+0000
Rebecca Fowler Milam
Rebecca Fowler Milam
2017-12-07T15:09:50+0000
My daughter bought her dress at this shop last spring. We had excellent customer service and a wonderful shopping... experience. She found a dress she loved!read more
Monica Verbeten
Monica Verbeten
2017-11-30T17:11:53+0000
Sandy and team are amazing. Emily helped me find my dress and was so fun to work with. I gave her what I was looking... for and a budget and she pulled so many options. It was hard to pick. But I found the dress that I fell in love with! We got our bridesmaids dresses from Sandra D's as well. They were originally Alfred Angelo dresses, and when Alfred Angelo closed, Sandy was so accommodating and helped us find different dresses for the bridesmaid. She kept in constant contact with me, updating me on the status of the dresses and made sure we would have them in time for any alterations before the wedding. The bridesmaids loved their dresses. We also rented a couple suits. They were great, and Sandy was able to make some last minute sizing changes as well, which was awesome. I would highly recommend Sandra D's to anyone looking for wedding or bridesmaids dresses, or looking to rent suits. Everyone there is a pleasure to work with and Sandy does an amazing job altering and making sure the dress fits perfectly.read more
Andriana Elders
Andriana Elders
2017-11-04T17:52:39+0000
I was a bride effected by the Alfred Angelo bankruptcy lawsuit. I had lost my dress and all the money I had paid for... it. I was fortunate enough to find my same gown at Sandra D’s Bridal. Sandra was so wonderful and willing to work with my situation in my time of need. Sandra was very generous given my financial situation after already spending hundreds of dollars on the other gown. She held my dress in the back and was flexible with me when making my payments. I currently live in Nashville TN. I was able to make the drive and go pick up my dress. Sandra and the wonderful staff there, really made my bridal experience extra special.read more
Genelle Caine
Genelle Caine
2017-10-24T23:07:19+0000
Absolutely love Sandra D’s! They have quality products and affordable! We ordered our suits and I also got my... alterations for our wedding and everything was perfect. Guys said suits were very comfortable! Highly recommend this bridal shop. I have been coming here for all my bridal needs and they always do such a great job! Thank you Sandi!!!read more
Angel Eggers
Angel Eggers
2017-09-19T20:00:59+0000
Definitely would not recommend, horrible customer service. Walked in and the store was completely empty. My sister in... law asked if it was alright to try on dresses, lady said it was fine After trying on one dress she stated we needed to leave because they only take appointments to try on dresses. We asked it an appointment was coming in and she stated no but they were busy. She never once asked us if we needed help looking or if we wanted to make an appointment. Very nice items, but just because of the experience I would never return or recommend.read more
Judi Eggert
Judi Eggert
2017-05-29T15:44:22+0000
Watertown is fortunate to have this awesome downtown boutique with an "on site" owner who cares what you will look like... for the big exciting day! So many things about this place go above and beyond! I LOVED my "mother of the bride" dress! The ladies are pleasant and helpful,there are great dress selections in all price ranges,plus "in house" alterations!The "father of the bride" needed tux alterations,too,which were effortlessly accomplished,as tuxes were available to try on and exchange in plenty of time! Thank you Sandra Ds!!!!!read more
Amanda Lynn
Amanda Lynn
2017-04-23T19:23:58+0000
We rented tux's for our wedding through Sandra D's and had a very good experience. The ladies there were always willing... to help answer questions, compare colors, and offer advice. All the tux's (1 grooms, 1 father's, and 8 wedding party) came in ready to go and even early. One needed a size adjustment and they were able to get a different size in still before the big day! The pricing is about average and they are local so pick up and drop off was easy and convenient.read more
Emily Kuerschner
Emily Kuerschner
2017-04-03T02:35:33+0000
Tina M Hockett
Tina M Hockett
2017-03-07T05:37:25+0000
I'm always pleased with the Boutique Very nice staff, great selection. I will return again of course
Erica Ulbrich-Mills
Erica Ulbrich-Mills
2017-03-06T16:51:11+0000
Amber Christian
Amber Christian
2017-02-19T01:58:37+0000
Laura Wolter
Laura Wolter
2016-10-18T04:17:34+0000
Sandi and staff are always so friendly and helpful! Living in Watertown, it's so awesome having a boutique like this so... close and convenient! Beautiful dresses and great affordable prices! Professional and friendly staff! �read more
Valerie Frye
Valerie Frye
2016-09-04T22:01:15+0000
Thank you so much Sandy and your amazing staff for all you did to help Abbey and Brett have the wedding of their... dreams! Also, thanks for the last minute hem!!read more
Ashley Wahmhoff
Ashley Wahmhoff
2016-07-05T22:03:14+0000
I wouldn't recommend this place at all for tuxes or anything for men. My fiancé got his tux for a friends wedding and... it was too short in all areas. Then he told the owner and she said that he should have called her the day of the wedding. There's nothing someone can do the day of a wedding. Also another groomsmen got his stuff and it was a kids medium. How do you expect an adult to wear a kids medium? Needless to say I will not be going back EVER!!!!read more
Deb O'Donoghue
Deb O'Donoghue
2016-05-17T01:11:29+0000
I had an awesome experience! Sandra D's service was great!
Janet Patten Hillier
Janet Patten Hillier
2016-03-19T14:55:57+0000
They were just AWESOME to work with. I didn't get my wedding dress there and they more then helpful with doing the... alterations. I wish I would have bought it there now. I would recommend them to anyoneread more
Kris Sanderson
Kris Sanderson
2015-11-18T18:56:09+0000
Sandra was great to work with. Prices for alterations were very reasonable. They went above and beyond for my sister.... Would highly recommendread more
Kathleen Stukel
Kathleen Stukel
2015-10-28T20:48:17+0000
Dani Pierce
Dani Pierce
2015-10-26T02:52:37+0000
Sandra and the other ladies at the bridal store made my wedding one of the best days of my life! From day one, they... were on top of everything! We did everything at Sandra's, suit rentals, bridesmaids dresses, brides dress, flower girl dress, mother of the bride dress!! Sandra even ran my dress (along with the others) to the country club on the day of my wedding because we were running behind and I was going to put it in the back of my moms convertible. If you want to feel like your important and like attention to detail I highly recommend Sandra D's. I lost 15lbs after my dress was ordered and you would never had known my dress was too big. Sandra's alterations were phenomenal. I had a strapless dress and I didn't have to walk around pulling it up all night. Thank you again for all your help for our special day! Dani & Derek Pierce 10-17-15read more
Tabitha Jacques-Owens
Tabitha Jacques-Owens
2015-09-20T23:29:29+0000
Tammy Lee
Tammy Lee
2015-04-22T17:20:21+0000
Kelly Scheinkoenig
Kelly Scheinkoenig
2014-10-24T18:35:23+0000
The place to go in the area for all your formal needs!
Heidi Marie
Heidi Marie
2014-06-23T21:37:04+0000
Jen Procknow Hannam
Jen Procknow Hannam
2014-03-15T00:01:50+0000
Kayla Wright
Kayla Wright
2014-03-04T20:28:48+0000
Rachel Schroeder
Rachel Schroeder
2014-03-04T17:59:47+0000
In high school I always bought my favorite prom dress here and loved the service. However, when it came time to look... for my wedding dress I had a very rude experience. I asked the young woman working to pick "just one dress for me" after I had given her some criteria. I wanted her to make me fall in love. She then told me "they had nothing like I described... but if I made an appointment then she may have time to help me." I was completely shocked by the experience. Needless to say, I did not return.read more
Tera Thorpe
Tera Thorpe
2014-02-08T01:48:22+0000
Candace Bertelson Gromowski
Candace Bertelson Gromowski
2014-02-07T21:42:56+0000
Jaci Mueller
Jaci Mueller
2014-01-21T02:34:03+0000
Courtney Mueller
Courtney Mueller
2014-01-15T07:33:02+0000
Andrew Smith
Andrew Smith
2014-01-08T04:13:47+0000
Crystal Kucharski
Crystal Kucharski
2013-12-27T19:47:10+0000
Kelly Draeger Hesse
Kelly Draeger Hesse
2013-12-26T03:55:48+0000
Nancy Fischer
Nancy Fischer
2013-12-12T16:19:02+0000
Tra Lutzi
Tra Lutzi
2013-12-12T07:59:34+0000
Jeff Roberts
Jeff Roberts
2013-12-10T05:25:46+0000
Joseph Rohrer
Joseph Rohrer
2013-12-06T16:35:24+0000
Becky Draeger
Becky Draeger
2013-11-13T20:19:27+0000
Kiara Kaye
Kiara Kaye
2013-11-13T03:45:30+0000
Kim Hartmann
Kim Hartmann
2013-10-25T22:50:32+0000
Sarah Rose Pirkel
Sarah Rose Pirkel
2013-09-30T06:38:45+0000
Doug Draeger
Doug Draeger
2013-07-11T17:42:23+0000
EJ Clark
EJ Clark
2013-06-22T02:15:32+0000
Stephanie Schultz
Stephanie Schultz
2013-05-18T22:21:02+0000
Lynn Bormann
Lynn Bormann
2013-02-19T01:46:06+0000
Tonya Williams
Tonya Williams
2012-12-29T15:55:00+0000
Gina Kaufmann
Gina Kaufmann
2012-12-23T19:25:05+0000
Corissa L Klages
Corissa L Klages
2012-11-26T05:03:36+0000
Angela Butzine
Angela Butzine
2012-11-25T22:01:45+0000
Next Reviews

Google Reviews

Sandra D's Bridal Boutique
4.2
Based on 31 reviews
powered by Google
Alyssa Kaul
Alyssa Kaul
03:28 15 Aug 19
My friend is the biggest procrastinator you'll ever meet lol. She waited until 4 days before her wedding day to pick a... dress. I called ahead and spoke to the owner (forgot her name 😪) and asked for her to set aside a few dresses in my friends size because we only had a maybe an hour and a half to shop...the owner was ready with dresses as soon as we arrived and was so helpful in helping the bride choose her accessories. Thank you for such amazing service and attention!read more
Bonnie Schnulle
Bonnie Schnulle
21:18 29 Jun 19
Very nice
Krazy Stylez
Krazy Stylez
22:06 26 Jun 19
The place to rent tuxedos!
Linda Jahn
Linda Jahn
22:09 02 May 19
Great service. Very will to help. I recommend this place for any occasion requiring formal wear. I bought my wedding... and bridesmaids dresses here. Do all tux rentals here too. My veil, tiara and jewelry was purchase here too.read more
Shannon Yager
Shannon Yager
19:08 16 Apr 19
Tux and wedding dress rentals
Stacy Woods
Stacy Woods
19:41 02 Aug 17
My son had decided last minute to go to prom and when I called to ask if he would be able to still order a tux they... were so helpful and kind. Not to mention his tux came a day early. Love this place!!!read more
Stephanie Ingebrigtson
Stephanie Ingebrigtson
20:54 13 Jul 17
I have been getting dresses and alterations from Sandy for over 20 years! She does a wonderful job and I wouldn't go... any where else. I just picked up my wedding dress and it's beautiful!!! Getting married out of state and so glad I came back home to get my dress. Thank you Sandy!!!💗read more
Love Hurts
Love Hurts
14:56 14 Jun 17
Sandra always has a smile on her face. Eager to help even when it might not benefit her directly. You just don't find... that anymore. We'll always return to her first for prom dresses, evening wear and eventually bridal. read more
Dom
Dom
23:02 09 Feb 16
So so angry about my experience here. I brought in my prom dress hoping that she would be able to do (what I thought)... was a simply alteration. Turns out it would be "too much work" and would cost at least "$150." Not to mention the question of "why did you buy a dress that wasn't exactly your size." Sorry, but I'll take my business elsewhere. read more
Next Reviews

Testimonials

“I bought my dress & received my alterations at Sandra D’s. Their customer service goes above and beyond through the whole process. I was always very comfortable and they always answered all of my questions. Her prices are more than reasonable, especially for the alterations. I would highly recommend her to anyone.”


“Sandy and team are amazing. Emily helped me find my dress and was so fun to work with. I gave her what I was looking for and a budget and she pulled so many options. It was hard to pick. But I found the dress that I fell in love with! We got our bridesmaids dresses from Sandra D’s as well. They were originally Alfred Angelo dresses, and when Alfred Angelo closed, Sandy was so accommodating and helped us find different dresses for the bridesmaid.

She kept in constant contact with me, updating me on the status of the dresses and made sure we would have them in time for any alterations before the wedding. The bridesmaids loved their dresses. We also rented a couple suits. They were great, and Sandy was able to make some last minute sizing changes as well, which was awesome.

I would highly recommend Sandra D’s to anyone looking for wedding or bridesmaids dresses, or looking to rent suits. Everyone there is a pleasure to work with and Sandy does an amazing job altering and making sure the dress fits perfectly.”

 

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See Also

Bridal Gowns

Mother’s Gowns and Special Occasion

Tuxedos and Suits

Accessories

Prom Gowns

2020 Styles Coming Soon

In a couple weeks, we’ll be heading to Chicago to pick out next year’s styles. We will look for new wedding gowns, bridesmaids dresses, prom dresses, accessories, and more! What would you like us to look for? Email or message us on social media and let us know!

Once Upon a Time

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Save the Date!

for our upcoming Anniversary Event in June. Celebrating 30 years!! Sign up for our Bride Tribe to get updates!

Bridal Gowns – To order or not to order?

At Sandra D's Bridal Boutique, we receive this question frequently when brides are about to order their gowns. Well, you're going to find out what the answer is after reading this. And the answer...